Design leadership
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The likes of Steve Jobs were never managers, yet they are our modern day design leaders. This article is misinformed and creates false distinction. Leadership is a hell of a lot more than this.
Design leadership is a concept complementary to design management. In practice, design managers within companies often operate in the field of design leadership and design leaders in the field of design management. However, the two terms are not interchangeable, they are interdependent. 1 In essence, and at the highest level, design leadership helps to define the future and design management provides key tools for getting there. Both are critically important to business, government and society, and both are necessary in order to maximise value from design activity and investment.
Design leadership can be described as leadership that generates innovative design solutions. Turner1 defines design leadership by adding three additional aspects for design leadership,
- the difference in leading through design,
- the sustaining design leadership over time and
- the gaining of acknowledgment for achievements through design.
Turner[1] separates the core responsibilities of design leadership in following six activities:
- envisionising of the future
- manifesting strategic intent
- directing design investment
- managing corporate reputation
- creating and nurturing an environment of innovation
- training for design leadership
References[edit]
- ^ a Turner, R., Topalian, A.: Core responsibilities of design leaders in commercially demanding environments. 2002, Inaugural presentation at the Design Leadership Forum.
Further reading[edit]
- Turner, R.: Design Leadership: Securing the Strategic Value of Design. (Routledge) 2013. ISBN 1409463230
- Goleman, D.: What makes a leader? Harvard Business Review 1998, Vol.76, No.9
- McBride, M.: Design Management: Future Forward. Design Management Review, Summer 2007
- Mullins, L.J.: Management and organisational behavior. (Pitman Publishing) 2004. ISBN 0-273-60039-7
- Turner, R., Topalian, A.: Core responsibilities of design leaders in commercially demanding environments. 2002, Inaugural presentation at the Design Leadership Forum.
- Zaleznik, A.: Managers and Leaders: Are They Different?. Harvard Business Review 2000, Vol. 82, No.1
